Mobile internet is taking off. According to statistics, it represents 10% of global web traffic. And this number is only increasing, especially with the launch of a large number of smartphone which are compatible with websites. Google has not failed to capitalize on this opportunity to give priority to mobile SEO and to launch ‘mobile-friendly’, a new concept aimed at mobile Internet users.
Mobile SEO: definition
Mobile SEO plays an important role in the SEO world. In the era of new technology, current generation tablets and mobile telephones are becoming genuine access points for the Internet. Compared to computers, these devices win on success. It is therefore time to pay more attention to these important groups of people who spend their time surfing the Internet wherever they may be. Mobile SEO is just the solution for them. The aim of this principle is to optimise the positioning of websites which are responsive for smartphones and other mobile devices. As such, Internet users will quickly find results adapted to mobile telephones and approved ‘mobile site’ web pages through search engines.
The stakes associated with this are enormous, which is why Google is trying to grasp them, from today, with its new ‘mobile-friendly‘ concept. Furthermore, this new concept claims to be ergonomic and fast. The posted results are primarily readable on the screens of mobile devices, just like the weight of pages especially adapted for smartphones.
If your website is not yet responsive (adapted for mobiles), it is time to ask for an estimated cost to an SEO agency.
How to explain the ‘mobile friendly’ criteria?
In order for a website to be indexed by GoogleBot Mobile, several criteria need to be taken into account.
First, a mobile version of the website must be created. It is possible to do this on a mobile subdomain or on a sub-directory. Additionally, the content of the platform must be written in a mobile-specific scripting language. Google has largely recommended the XHTML Mobile or the Compact HTML which allows for the content of a website to be published as normal, without the use of the zoom function of or horizontal scrolling. The download time of the mobile site must, for that matter, be quick. The page that the mobile Internet user is searching for must download as quickly as possible. That’s why it is necessary to conduct a testing phase on the website, with tools such as the famous Google Webmaster Tools, in order to confirm that a website is mobile-friendly or not.
That’s not all, the website design is a fundamental condition of qualifying as a ‘mobile site’. The layout of the content must be compatible with the size of the screen, even if Internet users and mobile Internet users use the same URL. Anyway, to stand out in the mobile search engines’ electronic files, a website must be easily accessible and navigable, well structured, and with content which is lighter and search-engine-friendly.
What should I do if my website is not ‘mobile-friendly’?
It is now time to convert a classic Internet website to a mobile-friendly website to rise to the top of a Google search. This allows you to benefit from a better web presence thanks to heavy mobile Internet traffic. The first step is to evaluate the number of hits that your website receives from mobile Internet users in order to determine whether is it necessary to change your site to a mobile site in the short- or medium-term. To convert your website, choose one of the following solutions: the responsive site, the mobile site, or dynamic serving. The first option seems more attractive because, unlike the other two choices, your URL and your HTML code remain the same.